Consumer Electronics — Amazon US
Amazon · ElectronicsChallenge
A new product line had no stable ranking after 90 days on Amazon US, with ACoS consistently above target and minimal organic visibility.
Strategy
Restructured PPC campaigns with tiered auto/manual ad groups, implemented listing SEO overhaul, and launched a review acceleration program.
Execution
30-day sprint optimizing main images and A+ content, negative keyword governance, and segmented ad architecture by search intent.
Results
Achieved sustainable ranking growth with significantly improved profitability metrics within one quarter.